


About Us
NeuroWise Therapeutics aims to empower individuals and families by combining neuroscience-based mental health education with therapeutic play. Through programs like CoWise and NeuroPlay, we help foster emotional intelligence, resilience, and connection.
Our Story:
Who We Are
Welcome to NeuroWise Therapeutics, a revolutionary approach to mental health and personal growth. We are not your typical therapy or self help program; we are a hub of transformation that focuses on nurturing mental well-being from a growth perspective. Our program is designed to equip individuals of all ages with the skills and knowledge needed to leverage their neurophysiological functioning for a happier and more successful life.
In a world where mental health challenges are becoming increasingly recognized as real medical issues, NeuroWise Therapeutics stands out. Rather than approaching mental health solely from an illness-based perspective, we delve into the depths of neuroscience to uncover the secrets of emotional resilience and cognitive prowess.
​
A Holistic Approach to Mental Health
It's wonderful that society is now acknowledging the true complexity of mental health issues. Conditions like depression and anxiety are no longer brushed aside as mere signs of weakness; they are understood as manifestations of real neurophysiological processes. However, this understanding only scratches the surface.
At NeuroWise, we see beyond the labels. Every emotion, thought, and attitude is processed in the intricate realm of the brain. As we uncover the mysteries of treating these conditions, we simultaneously unveil the blueprints for fortifying our brains to achieve optimal functionality.
Just as the medical field shifted from solely treating illnesses to promoting overall well-being, we're pioneering a similar transformation in brain health. Each revelation in neuroscience leads us closer to the zenith of brain function, and just as we prioritize physical health, it's time to focus on neurological health as an ongoing endeavor.
​
Simplifying the Complex
The upsurge in neurophysiological research has led to a quandary for the general public. While neuroscientists understand that research findings are pieces of a larger puzzle, individuals often encounter conflicting promises of the "best" methods, all backed by research. This leaves consumers bewildered, seeking the elusive "best" approach.
Personal growth modalities, therapeutic interventions, and wisdom-driven techniques have all shown promise in aiding individuals with specific challenges. However, without an understanding of how these methods harmonize with our neurophysiological processes, effectiveness becomes sporadic, implementation challenging, and discouragement sets in.
Neuroscientists recognize that each method addresses a specific facet of the intricate interconnected processes within the brain.
The NeuroWise program demystifies this process for everyone!
​
The Neuroscience Umbrella
At NeuroWise, we gather all scientifically proven interventions under the protective canopy of neuroscience. By participating in our program, individuals become enlightened consumers. They effortlessly grasp and apply techniques and methods most suited to their needs at any given moment.
Knowledge empowers. Once the synergy between methodologies and the brain's interactive process is unveiled, the path forward becomes almost intuitive. Understanding which method to apply when and how to combine them becomes second nature, simplifying the implementation process.
​
The Neuropsychology Flow
Our program takes participants on a journey through the basic language of brain research, interwoven with engaging therapeutic and self-growth interventions. Instead of feeling bewildered by each new method, individuals experience enlightening "aha" moments as each method fills in gaps left by the previous one. The seamless transition between neurology and psychology reveals their interconnectedness, making it easy to incorporate each new technique.
In essence, our program isn't about introducing yet another isolated method. Our distinctiveness lies in our ability to harmonize and combine existing proven methods.
​
The Joy of Learning
Learning and practicing should be enjoyable, not burdensome. At NeuroWise, we embody fun and interactivity. Participants grasp concepts through interactive VR exploration and artistic lessons, and they hone their skills by playing arcade and board games with loved ones. Our approach is so intuitive that even a 5-year-old can comprehend it.
​
Practice Makes Progress
Just as fluency is key to mastering computer coding languages, the same principle applies to the intricate coding of the brain. We understand that the brain's complexity far surpasses any programming language, making fluency paramount. Our program centers around practice until knowledge and skills become as ingrained as walking.
Rest assured, our practice is far from the traditional school approach. It's all about having fun and playing games!
​
The Neuro-Physiology Combo
NeuroWise embodies the Neuro-Physiology combo to master cognitive, emotional, and behavioral health:
Neurology - Psychological interventions drive positive changes in neurological processes, leveraging neuroplasticity to foster healthier patterns. Concurrently, many (non-medical) therapeutic interventions influence neurotransmitters to enhance emotional well-being.
Physiology - Neurology and physiology are intertwined; physiological processes/behavior shape neuroplasticity, neurotransmitters initiate physiological responses/emotional states, and emotional states influence neurotransmitter release.
Ultimately, the boundary between neurological and physiological processes dissolves. In our program, you'll master both realms, gaining control over neurological/psychological and physiological processes.
​
Empowering With Technology
We're bridging traditional psychology with cutting-edge neurophysiological technology. Imagine peering into your own brain and body as you cultivate mastery over your cognition, emotions, and behavior. Alongside scientific learning and therapeutic modalities, advanced scanning technology provides tangible feedback on your neurophysiology, ensuring effective and rapid progress.
Our use of biofeedback technology isn't a fringe experiment. We utilize well-established tools like ECG and EEG to not only heal but also strengthen. This approach, used by doctors and neurologists for years, is now accessible to all, transforming lives from within.
​
Strengthening Bonds, Building Futures
At NeuroWise, we don't just impact individuals; we enhance families. Our group classes cater to different age groups, but the true magic lies in families learning and playing together. As family members delve into neuropsychology as a unit, they forge unbreakable bonds. Shared growth during play leads to unimaginable connections. Learning and practicing together empowers families to integrate key concepts into their daily lives.
​
Join the Revolution
NeuroWise Therapeutics isn't just a program; it's a movement towards holistic mental well-being. We're here to guide you through the labyrinth of neuroscience, psychology, and technology, unveiling the power within you to transform your life. Embrace the joy of learning, the strength of practice, and the harmony between mind and body. Step into a future where you're not merely surviving but thriving, and where mental wellness is a constant pursuit

Workout your mind, free your heart, and gain lasting emotional health
Meet your Therapist!
Gitty Rubin, LMHC, LPC is a licensed mental health counselor who devotes herself to helping patients understand the science behind their emotions and to learn to deal with them effectively not only when it is already adversely affecting people’s lives, but also before challenging emotional patterns take root and have a negative effect on one’s life. Gitty has been researching, teaching and seeing patients in one-on-one and group settings for nearly two decades, she’s treated thousands of patients.
Gitty has received specialized training in filial therapy, play therapy, cognitive behavioral therapy, anxiety treatment and more. She has held membership in a variety of mental health organizations including the Association for Play Therapy and the American Mental Health Counseling Association. Gitty has private practices in New York City and Scottsdale.
Finally, Gitty developed the NeuroWise Therapeutics program (previously Healthy Brain Foundations). NeuroWise Therapeutics is a fun form of psychotherapy that includes a preventative program that teaches children and adults how to think in healthy ways, deal with their emotions effectively, and develop healthy social interactions by learning empathy, communication, and problem solving skills. These lessons are offered in sessions that feel like game-play and utilizes biofeedback and neurofeedback VR experiences. Thousands of children and adults have gone through this program and experienced marked improvements in all areas of life.